Web · AI · Marketing
Helix Retail
AI-first rebuild that got a mid-market retailer cited by name in ChatGPT and Gemini answers.
+38%
Organic traffic in 90 days
#1
Cited source in AI answers for 12 key queries
-42%
Bounce rate on product pages
The challenge
Helix had a slow, template-based store that neither ranked well nor appeared in AI assistants when customers asked for product recommendations.
What we built
We rebuilt the storefront as an edge-deployed PWA with full JSON-LD product schema, an llms.txt manifest, and a semantic on-site search. Marketing layered a technical-SEO and content programme on top.